Developing an iGaming product from scratch can be challenging. It requires a hands-on approach in every phase of product development.

From creating a robust deposit/withdrawal system and bonus engine to designing and developing in-house games and managing an affiliate platform, our goal is to deliver a market-ready, turnkey solution that caters to all client needs.

In this blog, we’ll explore how we build our products by navigating the challenges of the iGaming industry, focusing on building user trust through provably fair games.

Building Trust and Transparency

We were aware of the fact that the iGaming industry is often clouded by skepticism. Since users often don’t perceive these platforms as trustworthy, we recognized the necessity to prioritize transparency and trust.

Addressing this challenge meant focusing on:

• Ensuring a secure payment processing system.
• Developing a scalable product capable of supporting millions of users without latency or downtime.
• Creating a flexible bonus engine to boost user retention and platform revenue.
• Establishing a transparent affiliate tracking platform.
• Designing and developing games that not only entertain but also earn the trust of our users.

“The key to earning trust in the iGaming business is transparency.”

This belief led our team to base all of our games on the “Provably Fair” concept.

What are Provably Fair Games?

At the core of provably fair games lies their ability to offer verifiable and predetermined game outcomes so that players can be confident that there’s no manipulation involved. Each game’s results are determined before the first round, with all outcomes linked in a verifiable chain.

Example

Imagine a digital dice game where each roll’s outcome is already set in a sequence before you even play. These outcomes form a chain, each linked to a unique hash. Players can check these hashes to confirm that their game round was indeed part of this pre-established sequence, ensuring that the roll of the dice wasn’t just fair, but also predetermined.

How We Implemented It

Our approach to applying the provably fair concept to our games starts with generating N millions of hashes, each representing a game round. These hashes form a chain, and we publicly announce their generation, using the ETH block as the client seed, thus ensuring transparency from the start.

We announce the following:

To build trust even further, we’ve made our hash-result calculation code open-source. This allows players to verify that each game round is part of the predetermined chain at any time.

The Impact of Provably Fair Games

Adopting this approach significantly reassures players and addresses their primary concern about potential game manipulation. This transparently shows that outcomes are not rigged or influenced by the gaming provider. Everything is predefined long before the game even starts, and the users have the opportunity to check at any time.

The situation in which a user is putting a lot of money into a single bet and losing it usually leads to anger and suspicion that the gaming provider knew about their wager and manipulated the game.

“By removing any possibility of manipulation, we address and resolve the biggest trust issue in iGaming.”

Provably fair games are more than just a feature; they show a commitment to fairness and transparency, allowing us to set a new standard in the iGaming industry.

The post Building User Trust with Provably Fair Games appeared first on MochaLabs.

Understanding user feedback is integral to the success of any product. One of the first things product teams have to establish while developing new products is a robust connection to their user base.

Here’s how to gather and evaluate user feedback, and control its influence on product evolution.

1. Build User Feedback Networks: From Friends to Fandom

During the phase of extensive market research and before launching the product to the public, our product team relied heavily on feedback from the inner circle, also known as the “FFF” (Friends, Family and Fools). This consisted of insights from the core team, stakeholders, and close associates.

Soon after, diversifying our feedback sources became crucial. Our team turned to the public by creating a buzzing Discord community and multiple feedback forms for feature suggestions.

Furthermore, as the product was released, a strong presence on social platforms like Instagram and Twitter became essential. These channels encouraged and expanded real-time communication, gathering users’ reactions, and maintaining a close relationship with the fandom.

All of these channels molded the product into what it is today.

“Never underestimate the importance of organic feedback, casual comments on social media or any other informal channel users might use to reach out. Every voice matters!”

2. The Power of User Interviews

Beyond the usual feedback channels, it’s important to maintain an active 1:1 conversation with your user base through regular user interviews. These sessions, often preceding major feature rollouts, ensure that the product is on the right path.

Try to frame questions in a way that doesn’t unintentionally nudge users toward desired answers. Allow them to express their authentic opinion in a way they see fit.

3. How to Validate User Feedback

It’s not enough to just collect feedback; understanding the ‘who’ behind it is equally important. Ask yourself some of these questions:

• How frequently does the user engage with the product?
• How long has the user been using the product?
• What is the demographic profile of the user providing feedback?
• Which context does the user have about the product and how deep are they within the industry?
• What is the primary motivation behind the user’s feedback?
• How does their feedback compare to the general trends and sentiments from the broader user community?

Depending on what type of feature you’re developing, you might need opinions and feedback from different types of users. Sometimes you need a seasoned user to advise you about the changes. However, often the most groundbreaking ideas emerge from novice users or newcomers, who can provide fresh perspectives and highlight user-friendliness gaps.

4. Organize User Feedback for Implementation

As the product grows, so does the influx of feedback and ideas from different types of users. Keeping a record of every request for a new feature or a tweak of the existing one enables easier analysis later on.

Here’s how our product teams conduct feedback management:

1. Raw feedback collection

This step contains writing down all requests and suggestions from all established communication channels.

2. Bi-weekly community reports

Every two weeks, the team creates a concise one-page report of all the feedback and requests. This summary shows the potential impact and frequency of each suggestion.

3. Initial backlog prioritization

This phase involves integrating the new feedback into the ongoing backlog, ensuring each feature is sorted according to its urgency and implementation complexity.

4. Refined backlog

Doing this step once a week lets you fine-tune details, re-assess priorities, and ensure the goals remain clear and actionable.

5. Sprint alignment

The very top of the backlog is kept well-defined at all times. That way, the features are ready for the upcoming 2-week-long development sprint.

5. Set User Expectations

One thing to highlight here is the importance of setting community expectations. As the nature of software development dictates, it is hard to predict the amount of work needed to implement something. What you can do is fragment any effort into manageable chunks and make sure the right people for the job are assigned these.

“We rarely commit to the community that something will be done by some date.”

Sometimes the idea that comes your way might be different from your current vision of the product. While these suggestions might not be immediate development priorities, always document and leverage them to refine your product direction. Don’t forget to communicate this to your users and show that their opinion is valued.

Feedback can spark change

A feedback-driven approach reduces the risk of drastic product shifts. Constant communication with your users will result in most adjustments being minor but frequent. The trick is to keep listening and react quickly.

“Setting up a robust process to gather quality feedback demands a lot of effort. However, it’s nothing compared to how much effort would’ve been wasted developing in the dark.”

Maintaining open communication channels, coupled with an organized approach to evaluating and integrating user insights gives a head start to anyone in the product space. Feedback isn’t just about listening – it’s about evolving.

The post Leveraging User Feedback for Effective Product Development appeared first on MochaLabs.